Google AdSense - Highest Payed Countries List In 2020 [Case Study]

We're going to measure three websites, situated in different niches. All of them have only interface in English. Their traffic comes from over a hundred countries and has been collecting data in the period - 01.01.2019-31.12.2019. It means that we ignore the seasonal nature of decreasing/increasing income. Without polishing, we'll compare how the sites accomplishing a revenue, regarding their native statistics. The numbers used in the article are approximate.

Here is more detailed information (annual summarized data):

We won't look at CTR because it strongly depends on the website structure, ad positioning, and more factors. For this particular website, we gained an average of 0.50% CTR, so consider 5-6 clicks per 1,000 impressions.

Here is the result of the health niche shown by countries and rate per 1,000 impressions (Page RPM):

We won't look at CTR because it strongly depends on the website structure, ad placements, and more factors. For this particular website, we achieved an average of 0.70% CTR, so consider 7-9 clicks per 1,000 impressions.

Here is the result of the entertainment niche shown by countries and the rate per 1,000 impressions (Page RPM):

We won't look at CTR because it strongly depends on the website structure, ad enhancement, and more factors. For this certain website, we reached an average of 0.90% CTR, so consider 9-11 clicks per 1,000 impressions.

Here is the result of the blog niche (targeting women) shown by countries and the rate per 1,000 impressions (Page RPM):