source
We're going to measure three websites, situated in different niches. All of them have only interface in English. Their traffic comes from over a hundred countries and has been collecting data in the period - 01.01.2019-31.12.2019. It means that we ignore the seasonal nature of decreasing/increasing income. Without polishing, we'll compare how the sites accomplishing a revenue, regarding their native statistics. The numbers used in the article are approximate.
Here is more detailed information (annual summarized data):
Health Niche | Entertainment Niche | Women Blog | |
Total Visits | 300 000 | 1 500 000 | 500 000 |
CPM (Cost Per Mille) | $4.5 | $0.50 | $2.5 |
CTR (Cost Per Rate) | $0.69 | $0.59 | $0.75 |
CPC (Cost Per Click) | $0.45 | $0.12 | $0.28 |
Total Sessions | 320 000 | 2 000 000 | 590 000 |
Total Page Views | 510 000 | 2 900 000 | 1 200 000 |
Total Impressions | 600 000 | 3 000 000 | 1 500 000 |
Page RPM | $2.90 | $0.90 | $1.90 |
Net Earnings | $1 800 | $2 700 | $2 850 |
source
We won't look at CTR because it strongly depends on the website structure, ad positioning, and more factors. For this particular website, we gained an average of 0.50% CTR, so consider 5-6 clicks per 1,000 impressions.
Here is the result of the health niche shown by countries and rate per 1,000 impressions (Page RPM):
Country | Page RPM (USD) |
United States | 5.053 |
Germany | 4.092 |
United Kingdom | 3.689 |
France | 6.324 |
Canada | 4.092 |
Australia | 4.309 |
Netherlands | 3.224 |
Iran | 2.728 |
South Africa | 4.619 |
Switzerland | 5.115 |
Kenya | 2.325 |
Italy | 1.364 |
Bulgaria | 0.403 |
India | 0.868 |
Spain | 0.992 |
Sweden | 3.069 |
Austria | 2.542 |
Iraq | 1.085 |
Russia | 0.961 |
United Arab Emirates | 3.503 |
Belgium | 2.635 |
Denmark | 3.534 |
Malaysia | 1.736 |
Brazil | 1.612 |
Norway | 4.061 |
Israel | 2.573 |
Poland | 1.333 |
Czechia | 2.449 |
Philippines | 1.395 |
Uganda | 1.426 |
Romania | 1.054 |
Slovakia | 2.883 |
Japan | 1.395 |
Turkey | 0.372 |
Finland | 2.418 |
Nigeria | 1.24 |
Tanzania | 1.054 |
Pakistan | 0.992 |
Ireland | 2.697 |
Singapore | 2.573 |
Mexico | 1.271 |
Saudi Arabia | 2.697 |
Morocco | 0.837 |
Greece | 1.054 |
Iceland | 3.286 |
Serbia | 0.496 |
New Zealand | 4.464 |
Ethiopia | 2.17 |
Jamaica | 1.457 |
Uzbekistan | 0.713 |
Egypt | 0.837 |
Croatia | 0.868 |
Bangladesh | 0.682 |
Indonesia | 0.558 |
Ghana | 1.426 |
Hungary | 0.93 |
Dominican Republic | 2.232 |
Ukraine | 0.961 |
Kuwait | 3.844 |
Vietnam | 0.713 |
Slovenia | 1.271 |
Lithuania | 1.023 |
Thailand | 1.271 |
South Korea | 0.465 |
Cyprus | 1.705 |
Portugal | 0.62 |
Albania | 0.93 |
China | 0.651 |
Georgia | 1.55 |
Latvia | 1.209 |
North Macedonia | 0.651 |
Cuba | 0.496 |
Estonia | 1.612 |
Azerbaijan | 0.806 |
Puerto Rico | 1.829 |
Zambia | 0.992 |
Algeria | 0.713 |
Kazakhstan | 1.085 |
Zimbabwe | 1.023 |
Senegal | 5.146 |
Mongolia | 0.837 |
Kosovo | 0.527 |
Hong Kong | 1.24 |
Bosnia & Herzegovina | 0.589 |
Tunisia | 0.868 |
Oman | 1.178 |
Jordan | 0.992 |
Malta | 2.139 |
Unknown Region | 0.961 |
Qatar | 1.798 |
Lebanon | 0.744 |
Armenia | 0.713 |
Brunei | 4.929 |
Moldova | 0.93 |
Bahrain | 2.945 |
Cameroon | 2.356 |
Taiwan | 0.651 |
Chile | 0.341 |
Palestine | 1.519 |
Nepal | 0.806 |
Congo - Kinshasa | 1.736 |
Argentina | 0.837 |
Afghanistan | 1.581 |
Turkmenistan | 2.201 |
Myanmar (Burma) | 1.178 |
Côte d’Ivoire | 2.79 |
Colombia | 0.527 |
Belarus | 1.054 |
Namibia | 1.302 |
Luxembourg | 1.054 |
Libya | 0.837 |
Mozambique | 0.899 |
Malawi | 1.023 |
Montenegro | 0.527 |
Tajikistan | 1.395 |
Panama | 2.046 |
Peru | 0.651 |
Somalia | 2.728 |
Liberia | 3.937 |
Angola | 0.713 |
Kyrgyzstan | 0.713 |
Rwanda | 0.558 |
Trinidad & Tobago | 0.651 |
Guinea | 3.472 |
Gambia | 2.48 |
Venezuela | 0.496 |
Ecuador | 1.023 |
Bahamas | 2.883 |
Sierra Leone | 1.643 |
Martinique | 2.573 |
Costa Rica | 0.992 |
Mayotte | 7.502 |
Haiti | 1.395 |
French Guiana | 3.255 |
Sudan | 0.651 |
Sri Lanka | 0.496 |
Suriname | 0.682 |
Benin | 2.294 |
Mauritius | 0.775 |
Curaçao | 1.147 |
Madagascar | 3.317 |
Bolivia | 0.465 |
Mauritania | 1.612 |
Cambodia | 0.744 |
Paraguay | 1.457 |
Congo - Brazzaville | 2.325 |
St. Lucia | 1.364 |
Cayman Islands | 2.263 |
Botswana | 0.589 |
Uruguay | 0.775 |
Micronesia | 19.437 |
Guatemala | 0.527 |
Aruba | 1.953 |
Guyana | 0.62 |
Antigua & Barbuda | 1.271 |
Réunion | 0.868 |
Honduras | 0.682 |
Gabon | 1.488 |
Bermuda | 1.023 |
Guadeloupe | 0.868 |
Samoa | 4.03 |
Grenada | 2.077 |
El Salvador | 0.837 |
Maldives | 0.961 |
Western Sahara | 0.651 |
Syria | 0.217 |
Papua New Guinea | 0.992 |
Laos | 0.713 |
Eritrea | 4.123 |
Barbados | 0.434 |
Comoros | 3.72 |
Yemen | 0.527 |
Burundi | 0.186 |
São Tomé & Príncipe | 5.27 |
Lesotho | 0.496 |
St. Vincent & Grenadines | 0.651 |
Mali | 0.341 |
Eswatini | 0.465 |
British Virgin Islands | 1.891 |
Bhutan | 0.775 |
Vanuatu | 0.465 |
St. Kitts & Nevis | 0.868 |
Solomon Islands | 0.124 |
Macao | 1.023 |
Equatorial Guinea | 1.643 |
Belize | 0.341 |
Togo | 0.403 |
Sint Maarten | 0.589 |
Niger | 0.527 |
Nauru | 3.193 |
Greenland | 1.891 |
Gibraltar | 0.558 |
Jersey | 0.434 |
Fiji | 0.248 |
Chad | 0.682 |
Central African Republic | 1.829 |
Cape Verde | 0.248 |
Burkina Faso | 0.341 |
U.S. Virgin Islands | 0.217 |
Tonga | 0.589 |
Seychelles | 0.093 |
Nicaragua | 0.124 |
Monaco | 1.457 |
Guam | 0.403 |
Dominica | 0.496 |
New Caledonia | 0.434 |
Guinea-Bissau | 0.496 |
Guernsey | 0.248 |
Tuvalu | 0 |
Turks & Caicos Islands | 0.093 |
Timor-Leste | 0.031 |
Svalbard & Jan Mayen | 0 |
St. Pierre & Miquelon | 0 |
St. Helena | 0 |
San Marino | 0.093 |
Palau | 0 |
Northern Mariana Islands | 0.124 |
North Korea | 0 |
Montserrat | 0 |
Marshall Islands | 0.155 |
Liechtenstein | 0.248 |
Kiribati | 0 |
French Polynesia | 0.093 |
Faroe Islands | 0.093 |
Falkland Islands (Islas Malvinas) | 0 |
Djibouti | 0.062 |
Cook Islands | 0.124 |
Caribbean Netherlands | 0.062 |
Anguilla | 0.031 |
Andorra | 0.062 |
American Samoa | 0 |
section
We won't look at CTR because it strongly depends on the website structure, ad placements, and more factors. For this particular website, we achieved an average of 0.70% CTR, so consider 7-9 clicks per 1,000 impressions.
Here is the result of the entertainment niche shown by countries and the rate per 1,000 impressions (Page RPM):
Country | Page RPM (USD) |
United States | 1.63 |
Germany | 1.32 |
United Kingdom | 1.19 |
France | 2.04 |
Canada | 1.32 |
Australia | 1.39 |
Netherlands | 1.04 |
Iran | 0.88 |
South Africa | 1.49 |
Switzerland | 1.65 |
Kenya | 0.75 |
Italy | 0.44 |
Bulgaria | 0.13 |
India | 0.28 |
Spain | 0.32 |
Sweden | 0.99 |
Austria | 0.82 |
Iraq | 0.35 |
Russia | 0.31 |
United Arab Emirates | 1.13 |
Belgium | 0.85 |
Denmark | 1.14 |
Malaysia | 0.56 |
Brazil | 0.52 |
Norway | 1.31 |
Israel | 0.83 |
Poland | 0.43 |
Czechia | 0.79 |
Philippines | 0.45 |
Uganda | 0.46 |
Romania | 0.34 |
Slovakia | 0.93 |
Japan | 0.45 |
Turkey | 0.12 |
Finland | 0.78 |
Nigeria | 0.4 |
Tanzania | 0.34 |
Pakistan | 0.32 |
Ireland | 0.87 |
Singapore | 0.83 |
Mexico | 0.41 |
Saudi Arabia | 0.87 |
Morocco | 0.27 |
Greece | 0.34 |
Iceland | 1.06 |
Serbia | 0.16 |
New Zealand | 1.44 |
Ethiopia | 0.7 |
Jamaica | 0.47 |
Uzbekistan | 0.23 |
Egypt | 0.27 |
Croatia | 0.28 |
Bangladesh | 0.22 |
Indonesia | 0.18 |
Ghana | 0.46 |
Hungary | 0.3 |
Dominican Republic | 0.72 |
Ukraine | 0.31 |
Kuwait | 1.24 |
Vietnam | 0.23 |
Slovenia | 0.41 |
Lithuania | 0.33 |
Thailand | 0.41 |
South Korea | 0.15 |
Cyprus | 0.55 |
Portugal | 0.2 |
Albania | 0.3 |
China | 0.21 |
Georgia | 0.5 |
Latvia | 0.39 |
North Macedonia | 0.21 |
Cuba | 0.16 |
Estonia | 0.52 |
Azerbaijan | 0.26 |
Puerto Rico | 0.59 |
Zambia | 0.32 |
Algeria | 0.23 |
Kazakhstan | 0.35 |
Zimbabwe | 0.33 |
Senegal | 1.66 |
Mongolia | 0.27 |
Kosovo | 0.17 |
Hong Kong | 0.4 |
Bosnia & Herzegovina | 0.19 |
Tunisia | 0.28 |
Oman | 0.38 |
Jordan | 0.32 |
Malta | 0.69 |
Unknown Region | 0.31 |
Qatar | 0.58 |
Lebanon | 0.24 |
Armenia | 0.23 |
Brunei | 1.59 |
Moldova | 0.3 |
Bahrain | 0.95 |
Cameroon | 0.76 |
Taiwan | 0.21 |
Chile | 0.11 |
Palestine | 0.49 |
Nepal | 0.26 |
Congo - Kinshasa | 0.56 |
Argentina | 0.27 |
Afghanistan | 0.51 |
Turkmenistan | 0.71 |
Myanmar (Burma) | 0.38 |
Côte d’Ivoire | 0.9 |
Colombia | 0.17 |
Belarus | 0.34 |
Namibia | 0.42 |
Luxembourg | 0.34 |
Libya | 0.27 |
Mozambique | 0.29 |
Malawi | 0.33 |
Montenegro | 0.17 |
Tajikistan | 0.45 |
Panama | 0.66 |
Peru | 0.21 |
Somalia | 0.88 |
Liberia | 1.27 |
Angola | 0.23 |
Kyrgyzstan | 0.23 |
Rwanda | 0.18 |
Trinidad & Tobago | 0.21 |
Guinea | 1.12 |
Gambia | 0.8 |
Venezuela | 0.16 |
Ecuador | 0.33 |
Bahamas | 0.93 |
Sierra Leone | 0.53 |
Martinique | 0.83 |
Costa Rica | 0.32 |
Mayotte | 2.42 |
Haiti | 0.45 |
French Guiana | 1.05 |
Sudan | 0.21 |
Sri Lanka | 0.16 |
Suriname | 0.22 |
Benin | 0.74 |
Mauritius | 0.25 |
Curaçao | 0.37 |
Madagascar | 1.07 |
Bolivia | 0.15 |
Mauritania | 0.52 |
Cambodia | 0.24 |
Paraguay | 0.47 |
Congo - Brazzaville | 0.75 |
St. Lucia | 0.44 |
Cayman Islands | 0.73 |
Botswana | 0.19 |
Uruguay | 0.25 |
Micronesia | 6.27 |
Guatemala | 0.17 |
Aruba | 0.63 |
Guyana | 0.2 |
Antigua & Barbuda | 0.41 |
Réunion | 0.28 |
Honduras | 0.22 |
Gabon | 0.48 |
Bermuda | 0.33 |
Guadeloupe | 0.28 |
Samoa | 1.3 |
Grenada | 0.67 |
El Salvador | 0.27 |
Maldives | 0.31 |
Western Sahara | 0.21 |
Syria | 0.07 |
Papua New Guinea | 0.32 |
Laos | 0.23 |
Eritrea | 1.33 |
Barbados | 0.14 |
Comoros | 1.2 |
Yemen | 0.17 |
Burundi | 0.06 |
São Tomé & Príncipe | 1.7 |
Lesotho | 0.16 |
St. Vincent & Grenadines | 0.21 |
Mali | 0.11 |
Eswatini | 0.15 |
British Virgin Islands | 0.61 |
Bhutan | 0.25 |
Vanuatu | 0.15 |
St. Kitts & Nevis | 0.28 |
Solomon Islands | 0.04 |
Macao | 0.33 |
Equatorial Guinea | 0.53 |
Belize | 0.11 |
Togo | 0.13 |
Sint Maarten | 0.19 |
Niger | 0.17 |
Nauru | 1.03 |
Greenland | 0.61 |
Gibraltar | 0.18 |
Jersey | 0.14 |
Fiji | 0.08 |
Chad | 0.22 |
Central African Republic | 0.59 |
Cape Verde | 0.08 |
Burkina Faso | 0.11 |
U.S. Virgin Islands | 0.07 |
Tonga | 0.19 |
Seychelles | 0.03 |
Nicaragua | 0.04 |
Monaco | 0.47 |
Guam | 0.13 |
Dominica | 0.16 |
New Caledonia | 0.14 |
Guinea-Bissau | 0.16 |
Guernsey | 0.08 |
Tuvalu | 0 |
Turks & Caicos Islands | 0.03 |
Timor-Leste | 0.01 |
Svalbard & Jan Mayen | 0 |
St. Pierre & Miquelon | 0 |
St. Helena | 0 |
San Marino | 0.03 |
Palau | 0 |
Northern Mariana Islands | 0.04 |
North Korea | 0 |
Montserrat | 0 |
Marshall Islands | 0.05 |
Liechtenstein | 0.08 |
Kiribati | 0 |
French Polynesia | 0.03 |
Faroe Islands | 0.03 |
Falkland Islands (Islas Malvinas) | 0 |
Djibouti | 0.02 |
Cook Islands | 0.04 |
Caribbean Netherlands | 0.02 |
Anguilla | 0.01 |
Andorra | 0.02 |
American Samoa | 0 |
section
We won't look at CTR because it strongly depends on the website structure, ad enhancement, and more factors. For this certain website, we reached an average of 0.90% CTR, so consider 9-11 clicks per 1,000 impressions.
Here is the result of the blog niche (targeting women) shown by countries and the rate per 1,000 impressions (Page RPM):
Country | Page RPM (USD) |
United States | 3.423 |
Germany | 2.772 |
United Kingdom | 2.499 |
France | 4.284 |
Canada | 2.772 |
Australia | 2.919 |
Netherlands | 2.184 |
Iran | 1.848 |
South Africa | 3.129 |
Switzerland | 3.465 |
Kenya | 1.575 |
Italy | 0.924 |
Bulgaria | 0.273 |
India | 0.588 |
Spain | 0.672 |
Sweden | 2.079 |
Austria | 1.722 |
Iraq | 0.735 |
Russia | 0.651 |
United Arab Emirates | 2.373 |
Belgium | 1.785 |
Denmark | 2.394 |
Malaysia | 1.176 |
Brazil | 1.092 |
Norway | 2.751 |
Israel | 1.743 |
Poland | 0.903 |
Czechia | 1.659 |
Philippines | 0.945 |
Uganda | 0.966 |
Romania | 0.714 |
Slovakia | 1.953 |
Japan | 0.945 |
Turkey | 0.252 |
Finland | 1.638 |
Nigeria | 0.84 |
Tanzania | 0.714 |
Pakistan | 0.672 |
Ireland | 1.827 |
Singapore | 1.743 |
Mexico | 0.861 |
Saudi Arabia | 1.827 |
Morocco | 0.567 |
Greece | 0.714 |
Iceland | 2.226 |
Serbia | 0.336 |
New Zealand | 3.024 |
Ethiopia | 1.47 |
Jamaica | 0.987 |
Uzbekistan | 0.483 |
Egypt | 0.567 |
Croatia | 0.588 |
Bangladesh | 0.462 |
Indonesia | 0.378 |
Ghana | 0.966 |
Hungary | 0.63 |
Dominican Republic | 1.512 |
Ukraine | 0.651 |
Kuwait | 2.604 |
Vietnam | 0.483 |
Slovenia | 0.861 |
Lithuania | 0.693 |
Thailand | 0.861 |
South Korea | 0.315 |
Cyprus | 1.155 |
Portugal | 0.42 |
Albania | 0.63 |
China | 0.441 |
Georgia | 1.05 |
Latvia | 0.819 |
North Macedonia | 0.441 |
Cuba | 0.336 |
Estonia | 1.092 |
Azerbaijan | 0.546 |
Puerto Rico | 1.239 |
Zambia | 0.672 |
Algeria | 0.483 |
Kazakhstan | 0.735 |
Zimbabwe | 0.693 |
Senegal | 3.486 |
Mongolia | 0.567 |
Kosovo | 0.357 |
Hong Kong | 0.84 |
Bosnia & Herzegovina | 0.399 |
Tunisia | 0.588 |
Oman | 0.798 |
Jordan | 0.672 |
Malta | 1.449 |
Unknown Region | 0.651 |
Qatar | 1.218 |
Lebanon | 0.504 |
Armenia | 0.483 |
Brunei | 3.339 |
Moldova | 0.63 |
Bahrain | 1.995 |
Cameroon | 1.596 |
Taiwan | 0.441 |
Chile | 0.231 |
Palestine | 1.029 |
Nepal | 0.546 |
Congo - Kinshasa | 1.176 |
Argentina | 0.567 |
Afghanistan | 1.071 |
Turkmenistan | 1.491 |
Myanmar (Burma) | 0.798 |
Côte d’Ivoire | 1.89 |
Colombia | 0.357 |
Belarus | 0.714 |
Namibia | 0.882 |
Luxembourg | 0.714 |
Libya | 0.567 |
Mozambique | 0.609 |
Malawi | 0.693 |
Montenegro | 0.357 |
Tajikistan | 0.945 |
Panama | 1.386 |
Peru | 0.441 |
Somalia | 1.848 |
Liberia | 2.667 |
Angola | 0.483 |
Kyrgyzstan | 0.483 |
Rwanda | 0.378 |
Trinidad & Tobago | 0.441 |
Guinea | 2.352 |
Gambia | 1.68 |
Venezuela | 0.336 |
Ecuador | 0.693 |
Bahamas | 1.953 |
Sierra Leone | 1.113 |
Martinique | 1.743 |
Costa Rica | 0.672 |
Mayotte | 5.082 |
Haiti | 0.945 |
French Guiana | 2.205 |
Sudan | 0.441 |
Sri Lanka | 0.336 |
Suriname | 0.462 |
Benin | 1.554 |
Mauritius | 0.525 |
Curaçao | 0.777 |
Madagascar | 2.247 |
Bolivia | 0.315 |
Mauritania | 1.092 |
Cambodia | 0.504 |
Paraguay | 0.987 |
Congo - Brazzaville | 1.575 |
St. Lucia | 0.924 |
Cayman Islands | 1.533 |
Botswana | 0.399 |
Uruguay | 0.525 |
Micronesia | 13.167 |
Guatemala | 0.357 |
Aruba | 1.323 |
Guyana | 0.42 |
Antigua & Barbuda | 0.861 |
Réunion | 0.588 |
Honduras | 0.462 |
Gabon | 1.008 |
Bermuda | 0.693 |
Guadeloupe | 0.588 |
Samoa | 2.73 |
Grenada | 1.407 |
El Salvador | 0.567 |
Maldives | 0.651 |
Western Sahara | 0.441 |
Syria | 0.147 |
Papua New Guinea | 0.672 |
Laos | 0.483 |
Eritrea | 2.793 |
Barbados | 0.294 |
Comoros | 2.52 |
Yemen | 0.357 |
Burundi | 0.126 |
São Tomé & Príncipe | 3.57 |
Lesotho | 0.336 |
St. Vincent & Grenadines | 0.441 |
Mali | 0.231 |
Eswatini | 0.315 |
British Virgin Islands | 1.281 |
Bhutan | 0.525 |
Vanuatu | 0.315 |
St. Kitts & Nevis | 0.588 |
Solomon Islands | 0.084 |
Macao | 0.693 |
Equatorial Guinea | 1.113 |
Belize | 0.231 |
Togo | 0.273 |
Sint Maarten | 0.399 |
Niger | 0.357 |
Nauru | 2.163 |
Greenland | 1.281 |
Gibraltar | 0.378 |
Jersey | 0.294 |
Fiji | 0.168 |
Chad | 0.462 |
Central African Republic | 1.239 |
Cape Verde | 0.168 |
Burkina Faso | 0.231 |
U.S. Virgin Islands | 0.147 |
Tonga | 0.399 |
Seychelles | 0.063 |
Nicaragua | 0.084 |
Monaco | 0.987 |
Guam | 0.273 |
Dominica | 0.336 |
New Caledonia | 0.294 |
Guinea-Bissau | 0.336 |
Guernsey | 0.168 |
Tuvalu | 0 |
Turks & Caicos Islands | 0.063 |
Timor-Leste | 0.021 |
Svalbard & Jan Mayen | 0 |
St. Pierre & Miquelon | 0 |
St. Helena | 0 |
San Marino | 0.063 |
Palau | 0 |
Northern Mariana Islands | 0.084 |
North Korea | 0 |
Montserrat | 0 |
Marshall Islands | 0.105 |
Liechtenstein | 0.168 |
Kiribati | 0 |
French Polynesia | 0.063 |
Faroe Islands | 0.063 |
Falkland Islands (Islas Malvinas) | 0 |
Djibouti | 0.042 |
Cook Islands | 0.084 |
Caribbean Netherlands | 0.042 |
Anguilla | 0.021 |
Andorra | 0.042 |
American Samoa | 0 |