Google AdSense - Highest Payed Countries List In 2020 [Case Study]

Introduction
Our case study introduces the highest paid and the lowest ones, countries and how they perform on Google Adsense.  Comparison of three niches (websites) - Health, Entertainment (Music Website), and Women Blog. English Websites. International Traffic.
Last Updated
January 30, 2020

Google AdSense - Highest Payed Countries List in 2020 [Case Study]
1

source

Researching goals

We're going to measure three websites, situated in different niches. All of them have only interface in English. Their traffic comes from over a hundred countries and has been collecting data in the period - 01.01.2019-31.12.2019. It means that we ignore the seasonal nature of decreasing/increasing income. Without polishing, we'll compare how the sites accomplishing a revenue, regarding their native statistics. The numbers used in the article are approximate.

 

 

Here is more detailed information (annual summarized data):

  Health Niche Entertainment Niche Women Blog
Total Visits 300 000 1 500 000 500 000
CPM (Cost Per Mille) $4.5 $0.50 $2.5
CTR (Cost Per Rate) $0.69 $0.59 $0.75
CPC (Cost Per Click) $0.45 $0.12 $0.28
Total Sessions 320 000 2 000 000 590 000
Total Page Views 510 000 2 900 000 1 200 000
Total Impressions 600 000 3 000 000 1 500 000
Page RPM $2.90 $0.90 $1.90
Net Earnings $1 800 $2 700 $2 850

2

source

Highest Paid Countries in Health Niche

We won't look at CTR because it strongly depends on the website structure, ad positioning, and more factors. For this particular website, we gained an average of 0.50% CTR, so consider 5-6 clicks per 1,000 impressions.

Here is the result of the health niche shown by countries and rate per 1,000 impressions (Page RPM):

 

Country Page RPM (USD)
United States 5.053
Germany 4.092
United Kingdom 3.689
France 6.324
Canada 4.092
Australia 4.309
Netherlands 3.224
Iran 2.728
South Africa 4.619
Switzerland 5.115
Kenya 2.325
Italy 1.364
Bulgaria 0.403
India 0.868
Spain 0.992
Sweden 3.069
Austria 2.542
Iraq 1.085
Russia 0.961
United Arab Emirates 3.503
Belgium 2.635
Denmark 3.534
Malaysia 1.736
Brazil 1.612
Norway 4.061
Israel 2.573
Poland 1.333
Czechia 2.449
Philippines 1.395
Uganda 1.426
Romania 1.054
Slovakia 2.883
Japan 1.395
Turkey 0.372
Finland 2.418
Nigeria 1.24
Tanzania 1.054
Pakistan 0.992
Ireland 2.697
Singapore 2.573
Mexico 1.271
Saudi Arabia 2.697
Morocco 0.837
Greece 1.054
Iceland 3.286
Serbia 0.496
New Zealand 4.464
Ethiopia 2.17
Jamaica 1.457
Uzbekistan 0.713
Egypt 0.837
Croatia 0.868
Bangladesh 0.682
Indonesia 0.558
Ghana 1.426
Hungary 0.93
Dominican Republic 2.232
Ukraine 0.961
Kuwait 3.844
Vietnam 0.713
Slovenia 1.271
Lithuania 1.023
Thailand 1.271
South Korea 0.465
Cyprus 1.705
Portugal 0.62
Albania 0.93
China 0.651
Georgia 1.55
Latvia 1.209
North Macedonia 0.651
Cuba 0.496
Estonia 1.612
Azerbaijan 0.806
Puerto Rico 1.829
Zambia 0.992
Algeria 0.713
Kazakhstan 1.085
Zimbabwe 1.023
Senegal 5.146
Mongolia 0.837
Kosovo 0.527
Hong Kong 1.24
Bosnia & Herzegovina 0.589
Tunisia 0.868
Oman 1.178
Jordan 0.992
Malta 2.139
Unknown Region 0.961
Qatar 1.798
Lebanon 0.744
Armenia 0.713
Brunei 4.929
Moldova 0.93
Bahrain 2.945
Cameroon 2.356
Taiwan 0.651
Chile 0.341
Palestine 1.519
Nepal 0.806
Congo - Kinshasa 1.736
Argentina 0.837
Afghanistan 1.581
Turkmenistan 2.201
Myanmar (Burma) 1.178
Côte d’Ivoire 2.79
Colombia 0.527
Belarus 1.054
Namibia 1.302
Luxembourg 1.054
Libya 0.837
Mozambique 0.899
Malawi 1.023
Montenegro 0.527
Tajikistan 1.395
Panama 2.046
Peru 0.651
Somalia 2.728
Liberia 3.937
Angola 0.713
Kyrgyzstan 0.713
Rwanda 0.558
Trinidad & Tobago 0.651
Guinea 3.472
Gambia 2.48
Venezuela 0.496
Ecuador 1.023
Bahamas 2.883
Sierra Leone 1.643
Martinique 2.573
Costa Rica 0.992
Mayotte 7.502
Haiti 1.395
French Guiana 3.255
Sudan 0.651
Sri Lanka 0.496
Suriname 0.682
Benin 2.294
Mauritius 0.775
Curaçao 1.147
Madagascar 3.317
Bolivia 0.465
Mauritania 1.612
Cambodia 0.744
Paraguay 1.457
Congo - Brazzaville 2.325
St. Lucia 1.364
Cayman Islands 2.263
Botswana 0.589
Uruguay 0.775
Micronesia 19.437
Guatemala 0.527
Aruba 1.953
Guyana 0.62
Antigua & Barbuda 1.271
Réunion 0.868
Honduras 0.682
Gabon 1.488
Bermuda 1.023
Guadeloupe 0.868
Samoa 4.03
Grenada 2.077
El Salvador 0.837
Maldives 0.961
Western Sahara 0.651
Syria 0.217
Papua New Guinea 0.992
Laos 0.713
Eritrea 4.123
Barbados 0.434
Comoros 3.72
Yemen 0.527
Burundi 0.186
São Tomé & Príncipe 5.27
Lesotho 0.496
St. Vincent & Grenadines 0.651
Mali 0.341
Eswatini 0.465
British Virgin Islands 1.891
Bhutan 0.775
Vanuatu 0.465
St. Kitts & Nevis 0.868
Solomon Islands 0.124
Macao 1.023
Equatorial Guinea 1.643
Belize 0.341
Togo 0.403
Sint Maarten 0.589
Niger 0.527
Nauru 3.193
Greenland 1.891
Gibraltar 0.558
Jersey 0.434
Fiji 0.248
Chad 0.682
Central African Republic 1.829
Cape Verde 0.248
Burkina Faso 0.341
U.S. Virgin Islands 0.217
Tonga 0.589
Seychelles 0.093
Nicaragua 0.124
Monaco 1.457
Guam 0.403
Dominica 0.496
New Caledonia 0.434
Guinea-Bissau 0.496
Guernsey 0.248
Tuvalu 0
Turks & Caicos Islands 0.093
Timor-Leste 0.031
Svalbard & Jan Mayen 0
St. Pierre & Miquelon 0
St. Helena 0
San Marino 0.093
Palau 0
Northern Mariana Islands 0.124
North Korea 0
Montserrat 0
Marshall Islands 0.155
Liechtenstein 0.248
Kiribati 0
French Polynesia 0.093
Faroe Islands 0.093
Falkland Islands (Islas Malvinas) 0
Djibouti 0.062
Cook Islands 0.124
Caribbean Netherlands 0.062
Anguilla 0.031
Andorra 0.062
American Samoa 0

 

3

section

Highest Paid Countries in Entertainment Niche

We won't look at CTR because it strongly depends on the website structure, ad placements, and more factors. For this particular website, we achieved an average of 0.70% CTR, so consider 7-9 clicks per 1,000 impressions.

Here is the result of the entertainment niche shown by countries and the rate per 1,000 impressions (Page RPM):

 

Country Page RPM (USD)
United States 1.63
Germany 1.32
United Kingdom 1.19
France 2.04
Canada 1.32
Australia 1.39
Netherlands 1.04
Iran 0.88
South Africa 1.49
Switzerland 1.65
Kenya 0.75
Italy 0.44
Bulgaria 0.13
India 0.28
Spain 0.32
Sweden 0.99
Austria 0.82
Iraq 0.35
Russia 0.31
United Arab Emirates 1.13
Belgium 0.85
Denmark 1.14
Malaysia 0.56
Brazil 0.52
Norway 1.31
Israel 0.83
Poland 0.43
Czechia 0.79
Philippines 0.45
Uganda 0.46
Romania 0.34
Slovakia 0.93
Japan 0.45
Turkey 0.12
Finland 0.78
Nigeria 0.4
Tanzania 0.34
Pakistan 0.32
Ireland 0.87
Singapore 0.83
Mexico 0.41
Saudi Arabia 0.87
Morocco 0.27
Greece 0.34
Iceland 1.06
Serbia 0.16
New Zealand 1.44
Ethiopia 0.7
Jamaica 0.47
Uzbekistan 0.23
Egypt 0.27
Croatia 0.28
Bangladesh 0.22
Indonesia 0.18
Ghana 0.46
Hungary 0.3
Dominican Republic 0.72
Ukraine 0.31
Kuwait 1.24
Vietnam 0.23
Slovenia 0.41
Lithuania 0.33
Thailand 0.41
South Korea 0.15
Cyprus 0.55
Portugal 0.2
Albania 0.3
China 0.21
Georgia 0.5
Latvia 0.39
North Macedonia 0.21
Cuba 0.16
Estonia 0.52
Azerbaijan 0.26
Puerto Rico 0.59
Zambia 0.32
Algeria 0.23
Kazakhstan 0.35
Zimbabwe 0.33
Senegal 1.66
Mongolia 0.27
Kosovo 0.17
Hong Kong 0.4
Bosnia & Herzegovina 0.19
Tunisia 0.28
Oman 0.38
Jordan 0.32
Malta 0.69
Unknown Region 0.31
Qatar 0.58
Lebanon 0.24
Armenia 0.23
Brunei 1.59
Moldova 0.3
Bahrain 0.95
Cameroon 0.76
Taiwan 0.21
Chile 0.11
Palestine 0.49
Nepal 0.26
Congo - Kinshasa 0.56
Argentina 0.27
Afghanistan 0.51
Turkmenistan 0.71
Myanmar (Burma) 0.38
Côte d’Ivoire 0.9
Colombia 0.17
Belarus 0.34
Namibia 0.42
Luxembourg 0.34
Libya 0.27
Mozambique 0.29
Malawi 0.33
Montenegro 0.17
Tajikistan 0.45
Panama 0.66
Peru 0.21
Somalia 0.88
Liberia 1.27
Angola 0.23
Kyrgyzstan 0.23
Rwanda 0.18
Trinidad & Tobago 0.21
Guinea 1.12
Gambia 0.8
Venezuela 0.16
Ecuador 0.33
Bahamas 0.93
Sierra Leone 0.53
Martinique 0.83
Costa Rica 0.32
Mayotte 2.42
Haiti 0.45
French Guiana 1.05
Sudan 0.21
Sri Lanka 0.16
Suriname 0.22
Benin 0.74
Mauritius 0.25
Curaçao 0.37
Madagascar 1.07
Bolivia 0.15
Mauritania 0.52
Cambodia 0.24
Paraguay 0.47
Congo - Brazzaville 0.75
St. Lucia 0.44
Cayman Islands 0.73
Botswana 0.19
Uruguay 0.25
Micronesia 6.27
Guatemala 0.17
Aruba 0.63
Guyana 0.2
Antigua & Barbuda 0.41
Réunion 0.28
Honduras 0.22
Gabon 0.48
Bermuda 0.33
Guadeloupe 0.28
Samoa 1.3
Grenada 0.67
El Salvador 0.27
Maldives 0.31
Western Sahara 0.21
Syria 0.07
Papua New Guinea 0.32
Laos 0.23
Eritrea 1.33
Barbados 0.14
Comoros 1.2
Yemen 0.17
Burundi 0.06
São Tomé & Príncipe 1.7
Lesotho 0.16
St. Vincent & Grenadines 0.21
Mali 0.11
Eswatini 0.15
British Virgin Islands 0.61
Bhutan 0.25
Vanuatu 0.15
St. Kitts & Nevis 0.28
Solomon Islands 0.04
Macao 0.33
Equatorial Guinea 0.53
Belize 0.11
Togo 0.13
Sint Maarten 0.19
Niger 0.17
Nauru 1.03
Greenland 0.61
Gibraltar 0.18
Jersey 0.14
Fiji 0.08
Chad 0.22
Central African Republic 0.59
Cape Verde 0.08
Burkina Faso 0.11
U.S. Virgin Islands 0.07
Tonga 0.19
Seychelles 0.03
Nicaragua 0.04
Monaco 0.47
Guam 0.13
Dominica 0.16
New Caledonia 0.14
Guinea-Bissau 0.16
Guernsey 0.08
Tuvalu 0
Turks & Caicos Islands 0.03
Timor-Leste 0.01
Svalbard & Jan Mayen 0
St. Pierre & Miquelon 0
St. Helena 0
San Marino 0.03
Palau 0
Northern Mariana Islands 0.04
North Korea 0
Montserrat 0
Marshall Islands 0.05
Liechtenstein 0.08
Kiribati 0
French Polynesia 0.03
Faroe Islands 0.03
Falkland Islands (Islas Malvinas) 0
Djibouti 0.02
Cook Islands 0.04
Caribbean Netherlands 0.02
Anguilla 0.01
Andorra 0.02
American Samoa 0

4

section

Highest Paid Countries in Blog Niche

We won't look at CTR because it strongly depends on the website structure, ad enhancement, and more factors. For this certain website, we reached an average of 0.90% CTR, so consider 9-11 clicks per 1,000 impressions.

Here is the result of the blog niche (targeting women) shown by countries and the rate per 1,000 impressions (Page RPM):

 

Country Page RPM (USD)
United States 3.423
Germany 2.772
United Kingdom 2.499
France 4.284
Canada 2.772
Australia 2.919
Netherlands 2.184
Iran 1.848
South Africa 3.129
Switzerland 3.465
Kenya 1.575
Italy 0.924
Bulgaria 0.273
India 0.588
Spain 0.672
Sweden 2.079
Austria 1.722
Iraq 0.735
Russia 0.651
United Arab Emirates 2.373
Belgium 1.785
Denmark 2.394
Malaysia 1.176
Brazil 1.092
Norway 2.751
Israel 1.743
Poland 0.903
Czechia 1.659
Philippines 0.945
Uganda 0.966
Romania 0.714
Slovakia 1.953
Japan 0.945
Turkey 0.252
Finland 1.638
Nigeria 0.84
Tanzania 0.714
Pakistan 0.672
Ireland 1.827
Singapore 1.743
Mexico 0.861
Saudi Arabia 1.827
Morocco 0.567
Greece 0.714
Iceland 2.226
Serbia 0.336
New Zealand 3.024
Ethiopia 1.47
Jamaica 0.987
Uzbekistan 0.483
Egypt 0.567
Croatia 0.588
Bangladesh 0.462
Indonesia 0.378
Ghana 0.966
Hungary 0.63
Dominican Republic 1.512
Ukraine 0.651
Kuwait 2.604
Vietnam 0.483
Slovenia 0.861
Lithuania 0.693
Thailand 0.861
South Korea 0.315
Cyprus 1.155
Portugal 0.42
Albania 0.63
China 0.441
Georgia 1.05
Latvia 0.819
North Macedonia 0.441
Cuba 0.336
Estonia 1.092
Azerbaijan 0.546
Puerto Rico 1.239
Zambia 0.672
Algeria 0.483
Kazakhstan 0.735
Zimbabwe 0.693
Senegal 3.486
Mongolia 0.567
Kosovo 0.357
Hong Kong 0.84
Bosnia & Herzegovina 0.399
Tunisia 0.588
Oman 0.798
Jordan 0.672
Malta 1.449
Unknown Region 0.651
Qatar 1.218
Lebanon 0.504
Armenia 0.483
Brunei 3.339
Moldova 0.63
Bahrain 1.995
Cameroon 1.596
Taiwan 0.441
Chile 0.231
Palestine 1.029
Nepal 0.546
Congo - Kinshasa 1.176
Argentina 0.567
Afghanistan 1.071
Turkmenistan 1.491
Myanmar (Burma) 0.798
Côte d’Ivoire 1.89
Colombia 0.357
Belarus 0.714
Namibia 0.882
Luxembourg 0.714
Libya 0.567
Mozambique 0.609
Malawi 0.693
Montenegro 0.357
Tajikistan 0.945
Panama 1.386
Peru 0.441
Somalia 1.848
Liberia 2.667
Angola 0.483
Kyrgyzstan 0.483
Rwanda 0.378
Trinidad & Tobago 0.441
Guinea 2.352
Gambia 1.68
Venezuela 0.336
Ecuador 0.693
Bahamas 1.953
Sierra Leone 1.113
Martinique 1.743
Costa Rica 0.672
Mayotte 5.082
Haiti 0.945
French Guiana 2.205
Sudan 0.441
Sri Lanka 0.336
Suriname 0.462
Benin 1.554
Mauritius 0.525
Curaçao 0.777
Madagascar 2.247
Bolivia 0.315
Mauritania 1.092
Cambodia 0.504
Paraguay 0.987
Congo - Brazzaville 1.575
St. Lucia 0.924
Cayman Islands 1.533
Botswana 0.399
Uruguay 0.525
Micronesia 13.167
Guatemala 0.357
Aruba 1.323
Guyana 0.42
Antigua & Barbuda 0.861
Réunion 0.588
Honduras 0.462
Gabon 1.008
Bermuda 0.693
Guadeloupe 0.588
Samoa 2.73
Grenada 1.407
El Salvador 0.567
Maldives 0.651
Western Sahara 0.441
Syria 0.147
Papua New Guinea 0.672
Laos 0.483
Eritrea 2.793
Barbados 0.294
Comoros 2.52
Yemen 0.357
Burundi 0.126
São Tomé & Príncipe 3.57
Lesotho 0.336
St. Vincent & Grenadines 0.441
Mali 0.231
Eswatini 0.315
British Virgin Islands 1.281
Bhutan 0.525
Vanuatu 0.315
St. Kitts & Nevis 0.588
Solomon Islands 0.084
Macao 0.693
Equatorial Guinea 1.113
Belize 0.231
Togo 0.273
Sint Maarten 0.399
Niger 0.357
Nauru 2.163
Greenland 1.281
Gibraltar 0.378
Jersey 0.294
Fiji 0.168
Chad 0.462
Central African Republic 1.239
Cape Verde 0.168
Burkina Faso 0.231
U.S. Virgin Islands 0.147
Tonga 0.399
Seychelles 0.063
Nicaragua 0.084
Monaco 0.987
Guam 0.273
Dominica 0.336
New Caledonia 0.294
Guinea-Bissau 0.336
Guernsey 0.168
Tuvalu 0
Turks & Caicos Islands 0.063
Timor-Leste 0.021
Svalbard & Jan Mayen 0
St. Pierre & Miquelon 0
St. Helena 0
San Marino 0.063
Palau 0
Northern Mariana Islands 0.084
North Korea 0
Montserrat 0
Marshall Islands 0.105
Liechtenstein 0.168
Kiribati 0
French Polynesia 0.063
Faroe Islands 0.063
Falkland Islands (Islas Malvinas) 0
Djibouti 0.042
Cook Islands 0.084
Caribbean Netherlands 0.042
Anguilla 0.021
Andorra 0.042
American Samoa 0

Frequently Asked Questions

No added frequency questions and answers yet.

Community - Q&A